Education · Brand & website

Allesklappt.

Identity, communication and user management applications for a German language learning programme.

Sector: German language learning · Switzerland
Scope of work: Identity, website and content, SEO, Meta campaigns and user management
Project: 01 / 18

The brief

One method. Different ways to learn.

Allesklappt serves Spanish speakers living in Switzerland who need German in everyday life. Its approach starts with understanding the language through Spanish and practising it in real situations. The website presents one shared method with different levels of support: the Alemán en 100 Pasos course, private lessons and learning capsules.

Visual identity

One voice to explain German.

A horizontal logo and compact version for light and dark backgrounds. The puzzle piece, navy and orange connect the school’s website, courses and communication.

Horizontal and compact versions. Navy and white backgrounds.

Website design and development

Choose how to learn with a clear path.

The website presents the method, compares formats and explains the support. User management applications connect communication with administration.

Allesklappt

The website at a glance.

In detail

Student testimonials on the Allesklappt website.

Project content.

Allesklappt homepage introducing the method and courses.

Website performance

A fast website to start learning.

The homepage, measured with PageSpeed Insights.

PageSpeed Insights

Homepage

Desktop

Mobile

Main content visible

Desktop0.4s

Mobile2.1s

Homepage laboratory test. Mobile with simulated slow 4G.

Search visibility

Leading positions on Google Switzerland.

Content about German, work and permits to reach Spanish speakers in Switzerland. Two queries in second place during the first month of work.

Top 3

Work and permits in SwitzerlandTwo queries in second place on Google Switzerland.

3→10

Weekly visits from SwitzerlandThe first week compared with the last in the report.

Appearances on Google4,230

Across 155 different queries during the first weeks of work.

Queries on Google SwitzerlandPosition

Qué nivel de alemán necesito para trabajar en Suiza: 2
Nivel de alemán permiso C Suiza: 2
Curso de alemán para hispanohablantes en Suiza: 7

Spot checks on Google Switzerland in Spanish.

Meta campaigns

The learning programme in its campaigns.

Meta campaigns form part of Allesklappt’s communication work. The brand, copy and presentation of the programme share a common direction.

MetaMeta campaigns

AllesklapptOne brand across its channels.

Social media

A consistent identity on social media.

Profile and feed redesign, content strategy and production of posts, carousels and reels. Real questions about German and life in Switzerland, with branded templates, animated covers and a publishing calendar.