04 / Visual identity in Madrid

Visual identity in Madrid.

A recognisable brand across your website, documents and materials. We design identities for Madrid businesses: a logo, colour, typography and applications you can use consistently.

Tell us about your projectLet's talk How we workProcess

A visual direction

Your business, its audience and how the identity is used.

A coherent system

Logo, colour and typography with a common direction.

Real applications

Digital and print materials based on your needs.

Prepared for handover

Versions and formats agreed in the proposal.

An identity that works across formats.

New businesses, companies changing direction and brands with inconsistent materials. Before proposing a redesign, we assess which recognition to preserve and which problems to solve.

A brief that supports decisions

We define the audience, activity, tone and formats. Identity should help explain the company and distinguish its materials rather than follow a fashionable style. Naming or strategic research is scoped separately when required.

Applications used every day

Sales presentations, proposals, websites and social channels should be recognisably the same brand. Materials are chosen around their use and frequency. Decorative applications are not added merely to enlarge the handover.

Document the system and deliver clear formats

We agree versions, editable formats and included usage guidance. Reviews are phased to approve direction and applications. Physical production, font purchases and further materials are identified where relevant.

visual identity projects

Work you can explore.

Bunny Shop BMXMadrid

An identity that supports the evolution.

Logo, colour and brand applications for a store that has grown beyond BMX.

View project section

Clínica VigarHealthcare · Physiotherapy · Malaga

A shared identity, from logo to communication.

Symbol, typography and colour create a calm system for the clinic. Graphic materials and yoga communication maintain that continuity.

View project section

More work

Montania AdventuresGraphic design, web development and search visibility
Al AndalusIdentity, graphic design, website and WooCommerce store
ManselGraphic design and corporate presentation layout

Logo, visual identity and branding

A logo identifies your business through a name or symbol. Visual identity brings together that logo, colours, typography and application guidelines so that a website, presentation or printed material is recognisably part of the same brand.

Branding also covers how the brand presents itself and is perceived. Our service focuses on its visual expression. Changing the business name or conducting broader strategic research requires a separate scope.

Bunny Shop BMX: Identity, website and ecommerce, SEO and campaigns

Applications that show the identity

At Bunny Shop BMX, the logo, colour and brand applications accompany the different stages of the shop. At Clínica Vigar, symbol, typography and colour form a system that extends to its graphic materials.

When reviewing these projects, consider how the identity adapts to each format. The service options specify the guide, applications and revision rounds included. Printing, naming and licences are assessed separately.

Clínica Vigar: Corporate identity, graphic design and search visibility

A clear goal. A shared process.

01Review
02Define
03Create
04Check

A shared process

What each option includes

Options and pricing

Compare what each option includes and what it costs. If you need other pages, features or tasks, we will prepare a tailored quote.

Essential identity

Businesses starting out or needing a consistent visual identity.

One-off fee

€490 + VAT€592.90 including VAT

One direction, typographic logo, colour palette and typography.
A guide of up to 6 pages, 2 digital applications and two revision rounds.
Final vector files and screen-ready versions.

What's included and terms

A coherent visual foundation so your business is recognisable everywhere.

Naming, registration, print, complex illustration and font licences are separate.

Indicative timing: 2–3 weeks after the complete brief.

Discuss this optionWhatsApp I prefer the formForm

Extended identity

Brands that need more applications and a broader identity system.

One-off fee

From €990 + VATFrom €1,197.90 including VAT

2 initial directions and development of one.
A 12–16 page guide and 5 applications; two revision rounds.

What's included and terms

For a brand that needs more exploration and a broader practical system.

Naming, registration, print and licences are separate. Timing depends on the applications.

Discuss this optionWhatsApp I prefer the formForm

Starting prices apply to the scope shown. Deliverables and any additional work are confirmed in writing before commissioning.

Frequently asked questions

Before we begin.

Explore the options

Can I keep my logo when updating the identity?

Yes. We first review which recognition to preserve and what makes the identity difficult to use. Versions, colour, typography or applications can be adjusted without replacing a logo that still works.

What is the difference between a logo and a visual identity?

The logo is the symbol or name that identifies the brand. Visual identity combines it with colours, typography and application guidelines so that websites, documents and other materials are recognisably part of the same business.

Which files and applications will I receive?

The proposal lists the logo versions, file formats and applications you need. We also agree the scope of the visual guide. Print and digital materials are prepared for their intended use.

How are timing and revisions agreed?

We define stages and revision rounds around the brief and deliverables. Timing accounts for the available information and approvals. New applications are assessed before adding them.

Does identity work include printing?

Design and physical production are separate tasks. We specify which print-ready files are delivered and whether printing, manufacturing or installation needs a separate quote.

Before you decide

Before commissioning your visual identity

Practical advice on what you need, what to check and what to ask before starting.

Visual identity

What a visual identity should include

Logo, applications and files: what to request and how to compare proposals.

Read article

Other services for your business

Find out what each service includes and explore the options.