Visual identity
What a visual identity should include
Logo, applications and files: what to request and how to compare proposals.
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Useful ideas. No fine print.
Guides to comparing proposals, replacing an existing website and organising enquiries for a Madrid business.
Before you decide
Articles to plan and improve your website
Practical advice on what you need, what to check and what to ask before starting.
Website redesign
What to keep when you redesign
The pages, content and connections to review before replacing your website.
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Website quotes
How to compare website quotes
What each proposal includes, who does the work and which costs continue after launch.
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SEO & advertising
Before investing in SEO or advertising
Review your offer, landing page and how you will handle and measure enquiries.
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