Fashion · Website & lookbook
Hyde Fast London.
Website design and development with a print and digital lookbook for a streetwear collection.
- Sector
- Streetwear and accessories
- Scope of work
- Website design, development and programming. Print and digital lookbook
- Project
- 16 / 18
The brief
The collection, online and in print.
Hyde Fast London brings together clothing and accessories with a visual language rooted in streetwear. The project presents the collection on the website and in a lookbook, combining model photography, product imagery and typography. The preserved designs show how garments and their variations were organised across formats, from editorial collection pages to the online product catalogue.
Print and digital lookbook
An editorial view of the collection.
Layouts for garments, accessories and campaign imagery with a black-and-white graphic treatment. These pieces document the original archived project.
Website and online store
The same collection, organised for the website.
Website design, development and programming. The online catalogue maintains the relationship between garments and variations and continuity with the lookbook.
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